Giving Back + Doing Good

Here at Pura Vida, we are so grateful to have donated over $4 million* to more than 200 charity partners. We love to give back to organizations that we believe are making a difference in the world.

*Charity donation counter includes donations that are currently being processed.
Hands wearing several Pura Vida charity bracelets

In an effort to be more transparent with our consumers, we would love to provide a breakdown of our donation amounts to each of our awesome charity partners. As stated on each of our charity-related product pages we donate 5% of the purchase price** to our charity partners after each quarter has ended.

**If purchased from an authorized retailer, 5% of Pura Vida's MSRP will be donated. MSRP is the price listed on the product page before any sales or discounts.

Pura Vida charity bracelet original

In addition to the information provided above, we would like to note that the donation associated with the sales of every charity-related product is not tax-deductible to the purchaser.

We hope that this disclaimer is helpful to our customers purchasing with a cause in mind and if there are any questions regarding our charity program, please reach out to

Do you want to fundraise for your company or organization? Check out our Custom Bracelet Program!

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Our Charity Partners

Anxiety and Depression Association of AmericaAutism SocietyBaby2BabyBoarding for Breast CancerCharity WaterCoral Reef AllianceCURE Childhood CancerDirect ReliefEpilepsy FoundationHomes For Our TroopsLupus Foundation of AmericaMarch of DimesMental Health AmericaNAACP LDFNational Parks Conservation AssociationOceanic Preservation SocietyOne More WaveOne Tree PlantedOperation Underground RailroadParkinson's FoundationRainforest TrustSea Turtle ConservancySemper Fi & America's FundStand Up To CancerSuicide Awareness Voices of EducationSurfrider FoundationThe Elephant SanctuaryWorld Wildlife Fund