How It Works

Join
Join the CLUB and start earning rewards ASAP!

Earn Points
Earn 1 Shore Dollar for every $1 you spend.

Redeem
Redeem your Shore Dollars for discounts AND free products.
Ways to Earn
Shore Dollars
VIP Tiers
- 1 Shore Dollar per $1 spent
- Insider email list
- 1.5 Shore Dollars per $1 spent
- Insider email list
- Early access to sales & new arrivals
- 2 Shore Dollars per $1 spent
- Insider email list
- Early access to sales & new arrivals
- Free shipping on all orders

And your friends get 50% off their first order
*with a purchase of $40 or more

Redeem for
Discounts
$10 off | $20 off | $30 off | $40 off |
---|---|---|---|
200 Shore Dollars | 400 Shore Dollars | 600 Shore Dollars | 800 Shore Dollars |
$10 off |
---|
200 Shore Dollars |
$20 off |
400 Shore Dollars |
$30 off |
600 Shore Dollars |
$40 off |
800 Shore Dollars |

Redeem for free products








The Shore Club is Pura Vida’s *exclusive* rewards program that’ll give you ALL the good vibes. Earn Shore Dollars to cash in for free products or discounts on your next order!
Keep reading for more deets or check out our Terms of Use for full program details!
When you join the Shore Club, you earn Shore Dollars when you purchase eligible products. The points you earn are based on your current membership tier:
- #PVInsider members earn 1 Shore Dollar for every USD$1.00 spent on a Qualifying Purchase.
- #PVVIP members earn 1.5 Shore Dollars for every USD$1.00 spent on a Qualifying Purchase.
- #PVA-Lister members earn 2 Shore Dollars for every USD$1.00 spent on a Qualifying Purchase.
A few more things to note:
- Shore Dollars are calculated based on the subtotal of a Qualifying Purchase after any discounts have been applied.
- You don’t earn any Shore Dollars for dollars spent on applicable taxes, shipping or handling and the following products: Customize Your Bracelet, Gift Cards, Gift Boxes, Bracelet or Jewelry Club.
- When products are returned for a refund to the original payment method, Shore Dollars will be deducted from your account for the amount of the return, net of taxes, shipping and handling.
You can redeem Shore Dollars for eligible products and/or discounts on your next order! Offers include:
Redeeming Products:
- 120 Shore Dollars = 1 eligible “Original” bracelet
- 200 Shore Dollars = 1 eligible “charm” bracelet
- 240 Shore Dollars = 1 eligible “beaded” bracelet
Redeeming Discounts:
- 200 Shore Dollars = USD$10.00 off
- 400 Shore Dollars = USD$20.00 off
- 600 Shore Dollars = USD$30.00 off
- 800 Shore Dollars = USD$40.00 off
Only customers from the United States can join the Shore Club at the moment. But don’t worry, we haven’t forgotten about the rest of you! Be on the lookout for an international Shore Club in the future.